Bette’s Late Nite Diner is a diner concept in Door County, WI aimed at delivering modern twists on comforting, diner classics.

The branding is warm and nostalgic, with rich, primary colors. Motifs like the checkers that you might see in any diner, create a sense of familiarity but the illustrations, logo and printed elements are overall more modernized and leveled up than the typical diner.