Bright Cellars Email and Marketing
Bright Cellars is a subscription wine company that uses a quiz to match members with wines based on their taste profile.
Bright Cellars email and marketing campaigns are an integral part of the company’s retention and growth strategies.
Post-purchase Welcome Series
The post-purchase subscription welcome series focuses on three key themes: building excitement, managing your subscription (order tracking, adjustments to frequency, and customer service), and staying engaged with the subscription by signing up for rewards and rating your wines.
New Customer Acquisition
Shown are a collection of general acquisition emails, direct mail pieces and ads, with messaging about Bright Cellars’ subscription benefits coupled with imagery of the subscription box and wine bottles to generate excitement and intrigue.
Holiday Campaign 2023
With gifting being one of the most important times in the Bright Cellars marketing calendar, it was important to create an impactful multi-channel campaign to drive gift orders. Utilizing a seasonal, secondary color palette and holiday motif I created campaign graphics across email, paid and organic social, ads, and our website to drive holiday gift sales.
